A TV commercial and digital campaign titled “New Tradition” kicks off the tree-planting initiative this week. In the spot, we see a young family take their QX60 to the wilderness to replant their living holiday tree, all while their neighbors are simply discarding dead trees.
“The holidays can be overwhelming and full of expected clichés like big red bows and blow out sales events,” said Allyson Witherspoon, director, Marketing Communications and Media at INFINITI Americas. “This holiday season, INFINITI wanted to break these norms and empower our drivers and employees by paying it forward with these tree donations.”
From November 9 through December 31, visitors to an INFINITI retailer will receive an ornament – a replica of the ornament featured in the TV spot – which represents one of the donated trees. The Arbor Day Foundation will then facilitate the planting of these trees over the course of the next year in areas of the country that need them the most. Drivers can see where their trees are planted via a website, as well as learn more about the Arbor Day Foundation, schedule a test drive, and share their support of this holiday tree-planting initiative via the hashtag #NewTradition.