Infiniti ‘Gunning for 700,000 Sales’

Infiniti is getting aggressive! I came across this article this morning and thought it was interesting enough to share here. Let me know what you think in the comment section.

By Tim Pollard

23 June 2011 11:25

Infiniti is planning to announce a new sales target of 10% global market share – quadrupling sales to 700,000 a year – in a new mid-term statement due this summer.

Renault Nissan chief executive Carlos Ghosn told CAR that Infiniti is on line to sell 165,000 cars worldwide in 2011 but said Nissan was investing heavily in its premium division to swell sales considerably.

It’s an ambitious goal: if successful, Infiniti would be encroaching on the 1m+ territory today dominated by the German luxury brands.

Carlos Ghosn: ‘Infiniti will conquer 10% of the premium market’

In an exclusive interview with CAR, Ghosn said Infiniti’s inhouse target had risen to 700,000, but he declined to put a timeframe on that volume.

‘Our long-term goal is 10% of the global luxury car market,’ Ghosn told CAR. ‘If you want a very rough number, I would say the luxury car market is about 10% of the overall car market globally. Some people tell you luxury is this, some people tell you it is that. But let’s not get into that debate.

Read The Rest Of The Article Here