Infiniti & Museum of Food and Drink partner to launch “MOFAD Lab” in New York

NASHVILLE, Tenn. – The Museum of Food and Drink (MOFAD) will open its first brick-and-mortar space in the New York neighborhood of Williamsburg in October, MOFAD leadership announced today.

MOFAD Lab, a 5,000 square foot exhibit design studio along McCarren Park, will enable MOFAD to design, create, and present its exhibit concepts to New York. It represents a critical first step toward MOFAD’s ultimate goal of opening the world’s first large-scale museum with exhibits you can eat.

“This is a defining moment for the Museum of Food and Drink,” said Peter J. Kim, executive director of the Museum of Food and Drink. “We finally have a place of our own to demonstrate our ambitious vision for a world-class food museum that is fun and accessible for people of all ages. We are honored to partner with Infiniti and Eater to realize MOFAD Lab.”

Sponsored by Infiniti, and in programmatic partnership with Vox Media and Eater NY, MOFAD Lab will open to the public on October 28, 2015, with “Flavor: Making It and Faking It,” a multisensory exhibition that will show how the flavor industry separated flavor from food and came to dominate what we eat. In “Flavor,” visitors will go on an adventure through the physiology, science, history, and culture behind flavor — tasting and smelling the entire way.

MOFAD Lab will also serve as the organization’s operational base as it works toward opening a permanent 30,000-square-foot Museum of Food and Drink in New York City by 2019.

“Curiosity and knowledge have always been a part of Infiniti’s culture,” said Allyson Witherspoon, director of Marketing Communications and Media, Infiniti USA. “Through this exciting partnership with MOFAD and Eater, we’re supporting a truly one-of-a-kind museum and reaching a unique consumer audience in those who visit the MOFAD Lab space in Brooklyn and through a variety of compelling online content.”

Once open, MOFAD Lab will host a dynamic calendar of public programs aimed at sparking curiosity about the food we eat — including guided tastings, panel discussions, food science demos, and interactive workshops for visitors of all ages.

MOFAD exploded onto the scene two years ago with its first mobile exhibit “BOOM! The Puffing Gun” and the “Rise of Cereal.” At its most recent appearance at the World Maker Faire in September 2014, “BOOM!” drew more than 10,000 visitors to watch the cereal-puffing gun in action. Since then, the nonprofit has grown dramatically, drawing the support of such distinguished advisors as Mario Batali, Questlove and Harold McGee.

The Art of Grubbs Infiniti

The Art of Grubbs Infiniti FacebookGrubbs Infiniti has long believed that their beautiful luxury vehicles should be surrounded by equally beautiful architecture and art.  So they were pleased to present a group exhibition of new works featuring Texas artists.  “The Art of Grubbs Infiniti” was held on Thursday, August 13th and was attended by many Dallas/Ft Worth collectors, media and VIP’s.  The new Grubbs Infiniti is the largest Infiniti dealership in the world and the perfect showcase for an art event.  Owner George Grubbs III said, “Our customers tell us it’s wonderful to visit Grubbs Infiniti and experience the fine art we feature every day. We wanted to open our doors to more artists and celebrate new and upcoming artists in our community.”

The Art of Grubbs Infiniti featured prominent artists including abstracts from Melissa Key and bold sculptures from Manuel Sarmiento and Artisan’s Collective. Grubbs Infiniti also invited student artists from the Grapevine/Colleyville schools to exhibit and presented them with a $1000 donation to their art department.  The school’s Art Director Jeff Nisbet said, “I think this event is remarkable.  To have my students have this experience, to have George Grubbs III as an alumni giving back to his school and his roots is amazing. I love working with students and seeing their perspectives on the world reflected in their art.  To have them featured this way is so rewarding.”  Works from Grapevine High School students Hawley Young and Erin Branscum drew great reviews and both are going to college to pursue careers in art. 

During the evening, guests were treated to appetizers from City Kitchen and one of the highlights of the event was the inclusion of margaritas made from Casamigos Reposado Tequila.  “Earlier this year, I had the opportunity to try Casamigos and I thought it would be a perfect compliment to our evening. The event was such a huge success.  Everywhere I turned, people were smiling, laughing, eating and enjoying the art”, said George Grubbs III.

To learn more about Grubbs Infiniti, visit

Happy Group George with Students Red Art Piece Casamigos Art and Guests

11th Annual Grubbs Infiniti Freeze Off

Grubbs Freeze Off Winners

From Left to Right: Darrin Brown, Allie Martinez, Gene Johnson. Darrin won with his Caramel Chocolate Chunk. Gene took second with his Vanilla with Strawberry and Allie received 3rd with her Cookies and Cream

We celebrated our 11th Annual “Freeze Off” here at Grubbs Infiniti and it’s one of my favorite events.  To be fair, I get to sample a ton of homemade ice-cream, but it’s more than that.  I get to spend time with the amazing men and women who work to make Grubbs Infiniti such a wonderful place.  We laugh, we share stories and we create the kind of bond that makes us a real family.  There are people who have been with us for so many years.  I’ve watched their kids grow up and it’s wonderful to see pictures and hear the latest stories on what they’re doing now. Growing up, my Dad always stressed that the key to happy customers was surrounding yourself with a team that was happy, respected and valued.  Having fun events like our Freeze Off is a big part of that.  Seeing all those smiling faces as our staff enjoyed great BBQ and homemade ice cream made me happy.  And I’m pretty sure that when you visit in the future, you’ll experience some of that happiness too.  You’ll see it in the warm smile that greets you when you walk in the door.  You’ll hear it in our voices when we let you know how much we appreciate your business.  And, you’ll see it in all the little touches that make you feel like a genuine VIP. 

At Grubbs Infiniti we take a lot of pride in the work we do.  We know we have an amazing line of vehicles and there’s something wonderful about making luxury like this affordable for Dallas/Ft Worth families.  We know our new facility in Grapevine is a completely new and remarkable experience for our customers.  There’s a Customer Cafe with catered lunches and snacks, a business center where you can catch up with work on our free wifi with a gourmet coffee or soft drink.  We’ve worked so hard to create an environment that’s warm, beautiful and full of happy people who want to help you find the perfect Infiniti.  And, if you want the recipe for our winning ice-cream, we’ll pass that along as well.

George Grubbs III

Owner/General Manager

The Judges Arrive Ready to Judge Time to Eat

Grubbs Infiniti Grapevine – Now Open

The big day has finally arrived!  We are now open in our new home in Grapevine.  We welcome you to visit us and experience our top level of service.

Since being one of the first Infiniti dealers in the country and the first in Texas, its exciting to think about this being our third building for this brand.  This is actually the second time we are opening the World’s largest Infiniti dealership.  We have experienced so much growth over the years, it only makes sense for us to do it again.  Our first location in Fort Worth was a small building on about 1 acre.  We then moved to Euless and our second building, the World’s largest at the time, was around 35,000 square feet on 5 acres.  Now that we are in Grapevine we have built a 75,000 square foot building on 12 acres.

We thank all of our loyal clients over the years and we look forward to serving you and our new clients for years to come at our new location in Grapevine, TX.  Below are some teaser photos but you need to come see the rest of our new home for yourself.

Exterior Gallery Gallery2 Hallway

Grubbs Infiniti Celebrates 25 Year Anniversary

Grubbs Infiniti 25 Year Award

Twenty-five years is a big milestone for any company and for Grubbs Infiniti, it’s validation that they made the right decision all those years ago.  Grubbs Infiniti became one of the first 51 Infiniti dealerships in the United States and celebrated their 25th Anniversary on January 8th with a presentation from Infiniti.   

A True Original

In 1989, George Grubbs Jr. founded the first Infiniti dealership in Texas.  The Grubbs family knew that Infiniti would pioneer many enhanced driving assistance technologies and offer superior design and value for their premium vehicles.  Over the years, Grubbs Infiniti established one of the strongest brands in the Dallas/Ft Worth area and continued to expand on their family’s reputation for honesty, integrity and customer focused service.

Honoring a Legacy

On Thursday, January 8th, Grubbs Infiniti was honored as one of 23 original dealerships to achieve 25 years of service.  George Grubbs Junior was proud to have reached the milestone.  “Back 25 years ago, we had a hope and a dream of what this might become.  But now Infiniti has established itself as one of the top tier luxury brands.  We have so many customers that have had three, four, five Infiniti vehicles over that time and it’s really great to see it become what we had really hoped it would be. It’s a fulfillment of a dream.”  Eric Anderson, Regional Vice President of Infiniti West said, “The Grubbs family has done a great job representing the Infiniti brand.  We’re very centered on the customer experience and the Grubbs family has done a fantastic job taking care of our customers.” 

Moving to Grapevine

The next 25 years will bring about big changes for the Grubbs Family as they open the world’s largest Infiniti dealership in the world in Grapevine early 2015.  The new luxury facility will offer a Customer Cafe with catered snacks, lunches and desserts made fresh everyday plus a VIP Lounge with free WIFI and Starbucks Coffee.  George Grubbs III is excited to show off the new showroom and facility.  “The new Grubbs Infiniti will redefine what customers will expect from a premium experience. Prepare to be pampered.” 

Holidays at Grubbs Infiniti

Christmas Grubbs Infiniti

I love this time of year.  Not just because we get to have fun with the Infiniti Limited Engagement Winter Event and offer our customers the most attractive offers of the year. (That is a pretty fantastic reason to celebrate)

I also love the lights, the decorations, the music and the cookies.  Ok, I gravitate to those cookies year round, but you get the point.  Christmas and the holiday season is such a wonderful time for my family and the amazing team we have here at Grubbs Infiniti

Especially since we’re moving to Grapevine in 2015 off Highway 114 and Texan Trail.  Every single day, I see more and more of the world’s largest Infiniti dealership taking shape.  I can see the manifestation of a whole new luxury experience for Dallas / Fort Worth.  Because I’m telling you, it’s all about luxury and VIP Service at the newest Grubbs Infiniti in Grapevine.  The new facility will offer a Customer Cafe with catered snacks, lunches and desserts made fresh everyday plus a VIP Lounge with free WIFI and Starbucks Coffee.  When you visit, you’ll be surrounded by Infiniti’s stylish vehicles like the Q40, Q50, the roomy Q70 and more.  We’ll have more room and more inventory so you can give in and try every model in every color and style.  You’ll be able to relax and truly reward your senses with real elegance.  Combine that with the Grubb’s family famous customer service and the new Grubbs Infiniti in Grapevine will easily define a whole new and better way to shop for an Infiniti.  My family has put a lot of thought, time and effort into this dream and it’s so exciting to see it come to fruition. 

So in the meantime, enjoy the season and feel free to visit us during Infiniti’s Limited Engagement Winter Event.  Or, let us know if you want to take advantage of our Valet Plus Service and let us bring a QX80…or any of our award-winning vehicles…to your home or office and let you take it over the river and through the woods for a free 24 hour test drive.  Just let us know how we can serve you and make it a Happy Holiday for you and your family.  Who knows?  Maybe we can share some cookies together.

George Grubbs III

Owner/General Manager

Grubbs Infiniti