The Need For Speed and F1 Racing

George Grubbs lll and Jeff Harrison Grubbs HP

I’m going to let you in on a little secret.  I like going fast. I love to jump into a Q70 4.6, find an open stretch of road and just hit the gas.  Now, to be fair, my need for speed isn’t really a secret. In fact, it’s part of my DNA.  Get a bunch of the Grubbs family together and we’ll start talking about engines, torque, handling and of course, racing.  One of our favorite things to do is to watch F1 Racing and admire the drivers and the amazing vehicles.  When those cars race by you, it almost stops your heart.  For me, it’s a great feeling.

A few weeks ago, Infiniti brought a taste of Formula One to thousands of Texas fans, when Infiniti Red Bull Racing drivers Daniel Ricciardo and Sebastian Vettel drove the 2011 Championship-winning Formula One car and the F1™-inspired 560-horsepower Infiniti Q50 Eau Rouge prototype along Congress Avenue.  They featured the “Go Zero to Infiniti” event giving spectators a chance to see Vettel and Ricciardo up close aboard Infiniti Q60 convertibles. “It was good fun to introduce the Infiniti Q50 Eau Rouge prototype to the people of Austin, and it’s great to see Infiniti build a product directly as a result of their involvement in Formula One,” said Sebastian Vettel.

Going into this event, I knew that I wanted to take the next step and put Grubbs Infiniti into the action.  I wanted to see “Grubbs Infiniti” emblazoned on a car that was motoring down the track, testing the limits.  So together with our driver Jeff Harrison, we got our own car ready for Race 1 of the Supercup.  Our sponsor JBL/Harmon supported our dream and watching our vehicle on the track during the practice sessions gave me a real surge of pride.  Every time we got on the track, Jeff took a second off his time. Although we didn’t win, Jeff placed well and we know there’s a real future for us as we continue to push the boundaries with Infiniti and the Grubbs family name. If you want to see all the pictures, visit our High Performance site on Facebook at Grubbs High Performance.   

In the meantime, don’t be surprised if you see me go flying by in my Q70.  I’ve got a need… a need for speed.  See you at the track.

George Grubbs III

Owner/General Manager

Grubbs Infiniti

Infiniti – Behind the Scenes with Sebastian Vettel

Formula 1 world champion Sebastian Vettel talks to us behind the scenes at the shoot for Infiniti’s latest TV commercial. He recently worked with Infiniti to design a special Infiniti FX50 that really does inspire performance.

Come into Grubbs Infiniti today for a test drive of an Infiniti FX50 or we can bring the test drive to you.

Infiniti FX 50 – Sebastian Vettel Version

What do you get when you put Formula 1 racer, Sebastian Vettel, behind the wheel of an Infiniti FX 50 and let him make modification to the vehicle to increase it’s performance?? Excitement!

Catch a glimpse of how Sebastian Vettel inspired the Infiniti design team to create the Infiniti FX Sebastian Vettel Version Concept. Watch as this unique performance vehicle comes to life and is revealed at the 2011 Frankfurt Motor Show. The FX Sebastian Vettel Version Concept sits 20 millimeters lower than the production FX50 and will achieve speeds of 300 kilometers per hour (186mph). This vehicle embodies the true spirit of performance engineering.

New Infiniti Commercial Features Formula One Driver Sebastian Vettel

Grubbs Infiniti is excited about the new Infiniti TV spot is set to air in the upcoming Montreal Formula One (F1) race on June 10. This spot features Sebastian Vettel and highlights the Infiniti/F1 partnership, while focusing on Infiniti’s perspective of luxury performance.

INFINITI ANNOUNCES GLOBAL ADVERTISING CAMPAIGN WITH SEBASTIAN VETTEL 

Yokohama, Japan (15th March 2012) – Infiniti, the luxury car manufacturer from Japan, today announces the forthcoming launch of a major global advertising campaign featuring Sebastian Vettel.

Vettel, the double Formula One World Champion, will be the focus of an above the line strategy encompassing digital media, viral content films, a series of collector’s posters and Infiniti’s first ever globally broadcast television commercial.

The launch of the TV ad, filmed on location in Spain prior to the final pre-season F1 test session in Catalunya in early March, is scheduled to coincide with the weekend of the 2012 Monaco Grand Prix (26-27th May).

The collaboration builds on the relationship established between Infiniti and the Red Bull Racing driver in 2011, when Vettel was named as Infiniti’s first ever Global Brand Ambassador. Along with driving an Infiniti FX50S as his personal road car and making regular media appearances for the brand, Vettel was also central to the design and development of his ‘ultimate Infiniti’, the Infiniti FX Sebastian Vettel Version. This 300kph racing-inspired Infiniti FX will be making the transition from concept car to a limited edition production run, as announced at the Geneva Motor Show earlier this month.

2012 marks the second year of partnership between Infiniti and Red Bull Racing and will see more prominent Infiniti branding on the F1 cars, drivers and team equipment. Both organisations are exploring the opportunities for a technical collaboration in the future.

Speaking about the upcoming advertising campaign, Simon Sproule, Corporate Vice President, Global Marketing Communications, Nissan Motor Company, said: “This is an exciting new campaign which, following on from last year’s successful Vettel FX project, further illustrates how Infiniti is maximising its partnership with Sebastian Vettel.

“Sebastian is undoubtedly the biggest name within the world’s most high profile form of motorsport, and he epitomises Infiniti’s ‘Inspired Performance’ tagline. We feel he is the perfect person to lead the brand’s first ever global advertising campaign.

“The campaign will help to communicate Infiniti’s unique approach to performance and luxury, a philosophy shared by Sebastian Vettel and Red Bull Racing.”

Commenting on the upcoming ad, Sebastian Vettel said: “Having driven the range of Infinitis for the past year and co-developed a special edition FX, I was happy to work with Infiniti on this campaign. I had great fun shooting the advert in Spain, and I can’t wait to see the finished product in the coming weeks!”

Behind the scenes images from the making of the advert are available at http://www.infiniti-performanceteam.com/photo/event/infiniti_f1_news. 

About Infiniti 

Infiniti, the luxury automotive brand from Japan, reflects its brand promise “Inspired Performance” with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centres that share a commitment to exceptional hospitality throughout the entire period of ownership. For more information, see www.infiniti.com